The MET* – Houston, TX

Brand Development

Desiring to break through the cultural and community perceptions of what church looks like, The MET Church began a journey toward change and progressiveness.  Led by Sr Pastor, Sal Sberna The MET transformed their organizational clarity, redesigned their brand imaging, realigned their staff, and clarified their approach to reaching northwest Houston.  Now in the position to replicate health The MET is poised to connect more people to the real Jesus.

Brand Development

Print Communications

Print communications are an important part of the visual brand expression at The MET. This includes printed materials such as the weekly worship guide, ministry publications, invite cards, vision brochure, billboard and many others. Each item may have a different format and design but the overall look should be consistent with the brand.

Print Communications

Vision Brochure

Auxano designed a distinctive set of cards that communicated the new brand along with key information about the church including a message from the pastor, the church’s mission, strategy, values, a variety of ministries, worship times and information about how to connect at The MET. The cards were packaged in a clear envelope.

Vision Brochure

Sub branding – The Big Give

For one month, The MET conducted a campaign that allowed everyone to participate in the mission offering called the Big Give. The funds were used to further the church’s Global, National, Community and Multi-site mission endeavors. To attract attention and avoid confusion, it was important to establish a separate identity for The Big Give that was also connected to the master brand. Auxano used a secondary color combined with one of the primary brand colors along with design elements that were consistent with the brand to create an effective sub brand for The Big Give. The campaign was communicated internally through a variety of media.

Sub branding – The Big Give

Sub Ministry Alignment

It’s important for sub-ministries of The MET to maintain a strong connection to the main brand. Sub-ministry communications are primarily internal however some will have more external communications than others. To maintain continuity and connection to the main brand, Auxano developed set of guidelines that defined arrangement, size and proportions, use of names and descriptors, color use and acceptable font use for all adult ministry identities. Age-graded ministries such as preschool, children and students all have their own identities and followed a different set of guidelines.

Sub Ministry Alignment