Harvest Church* – Billings, MT

Brand Development

A 10 yr old plant, founded by Lead Pastor, Vern Streeter, Harvest had quickly grown to over 2500 in weekend attendance.  However, Vern quickly realized that what got the church to this level would not be what helps it go to the next.  Harvest began a journey that they called Harvest 2.0.  A new edition of Harvest for the next stage in the life of the church.  In the past few months the church has planted a fourth campus, added over 400 in weekly attendance, and doubled their weekly giving.  Living Life as though Jesus were living through you – Harvest 2.0!

Brand Development

Mission, Strategy, Tagline


The mission of Harvest is a clear and concise statement that defines what the church is ultimately supposed to be doing.

A simple, three part strategy of worshiping God, growing spiritually and then reaching others for Christ represents the process that demonstrates how the church will accomplish its mission on the broadest level. Each of the containers holds all church activities into one meaningful whole. The icons are used to communicate vision visually and correspond to activities and events within the church.

The tagline is the church’s primary external message and is designed to be a simple and memorable extension of the mission.

Mission, Strategy, Tagline

Campus Brands

As the church grows and expands, it’s important that each of the Harvest campuses maintain a clear and consistent connection to the master brand. Auxano developed the brand guidelines that would establish the standards for labeling and identifying each of the new campuses.

Campus Brands

Direct Mail

With a new brand identity and a new direction for the church, it was important for Harvest to communicate clearly to the community. Auxano designed a series of direct mail cards that focused on the church’s new messaging and would also begin to create awareness of the new brand. The first card highlighted the tagline “live the Life” which is the primary external message for the church. The next four cards communicated the church’s four values – Word Centered, Community Focused, Growth Expected and Fun Required and also corresponded to a five week message series by the Senior Pastor.

Direct Mail

Signage

The Harvest brand is designed to reflect a culture that is casual, friendly and approachable. The script is a unique, hand-lettered word mark that visually communicates a distinctive identity for Harvest Church. The exterior monument sign utilizes a natural stone and a simple, clean design that’s consistent with the Harvest personality.

Signage