Cross Church – Rogers, AR

Multi-site Strategy

When First Baptist Church of Springdale, launched its first multi-site in 2001, no one would have anticipated the growth of the strategically located campus. Five years later the second campus is launching the grand opening of a 26 million dollar worship center with over two thousand in attendance. While riding the growth wave, the leadership team realized that the campus cultures were growing apart at warp speed. With increasing size and complexity, how would the “one church / two locations” really play out? How much shared DNA should each campus have? What framework would be used for exercising freedom with accountability as the multi-site movement expanded? The critical questions were answered in the Vision to Grow process that completed in early 2006. Additional services included Brand Communication and the execution of a comprehensive community survey for developing the future multi-site strategy.

The symbol for Pinnacle Hills relates to three very prominent crosses that are located on the church property near a major highway. The crosses are visible from miles away and have become a landmark in the community. Creating a visual connection between the symbol and the actual crosses builds on an already established community awareness.

Multi-site Strategy