Situated in the center of Phoenix, Arizona, number six on the ten largest cities in the United States, North Phoenix Baptist Church has a history of making an impact on their city. Faced with the reality of a plateau North Phoenix entered a season of strategic thinking and prayer by assembling a team of key leaders to vision the future. This team soon discovered to know “where they were going” they needed to know “who they were” and unify around it. With an ever-changing community the church under the leadership of Dan Yeary committed to re-define their DNA with the aspiration to make an eternal impact on Phoenix. Through an intensive internal marketing campaign the church is positioning themselves as a place where people will discover and live the Christ centered life.