Logo Design / Identity
Teen Advisors engaged in a mission focusing exercise the led them to express their focus as “modeling integrity” from which their mission statement evolved. For this ministry that builds mentoring relationships between younger students and upper classmates, a logo was developed that captured this essence at multiple levels. One of the individuals is a bit larger and a darker shade of blue representing the upper classmate who connects with younger peers to influence them through positive peer pressure. The individuals represented in the logo are connected and are facing both inward and outward, to communicate growing together in community while reaching out to others. The brand captures their vision visually in a clear and compelling expression.