Teen Advisors engaged in a mission focusing exercise the led them to express their focus as “modeling integrity” from which their mission statement evolved.  For this ministry that builds mentoring relationships between younger students and upper classmates, a logo was developed that captured this essence at multiple levels. One of the individuals is a bit larger and a darker shade of blue representing the upper classmate who connects with younger peers to influence them through positive peer pressure.  The individuals represented in the logo are connected and are facing both inward and outward, to communicate growing together in community while reaching out to others. The brand captures their vision visually in a clear and compelling expression.

Teen Advisors is a high-impact, under-the-radar ministry in Columbus with a one-of-a-kind strategy to Build Life. Its philosophy is simple and very unique from other organizations that serve teens. Many people been blown away by the life changing results of the Teen Advisor ministry. The Build Life Campaign was a fund raising emphasis designed to give people an opportunity to contribute to and partner with the organization to influence the lives of young people in a positive way. The visual component of the campaign was a set of eight individual cards printed both sides that explained that explained Teen Advisor’s impact in the community and the lives of teens. The cards extended the brand and the organization’s awareness in a unique way and were combined with commitment cards and reply envelopes for individual response.

TA is…..a unique peer-counseling program where students in middle schools and high schools commit together to live a lifestyle of integrity and to model character for their classmates. It is upperclassmen speaking to the underclassmen in their schools about the issues kids are facing today: drinking, drug-use, sexual promiscuity, depression, parents, friends, etc. It is students supporting each other in the positive lifestyle choices they are making. They call it the P3 method.

Auxano created a set of informational books designed to explain the program and its benefits to educators, parents, students and the general public.